The dashboard view lets you analyze the performance of your apps and ads with several easy-to-read charts. Another neat feature is the ability to add events: a review of your app on a blog, a price dropping promotion, an app update, etc. It makes it easier later on to evaluate the impact of your marketing efforts.
We like: Easy to use and nice UX, a lot of great free features. Its main differentiation is its simplicity and core focus on competition analysis. For instance, it is pretty easy to create watchlists of app competitors and track their performance on a daily basis. We like: Simplicity, pricing, the watchlists if you keep a free account, team easy to reach. Not so much: Not as many features but they are working on more stuff, including ASO. Plus you get some nice reports.
As on App Annie, you can read the reviews written about your apps around the world. They have a developer API allowing to interact with reports and account data. We like: Fairly easy to use, hourly rank and app updates tracking, strict privacy policy. To see your download and revenue data, simply link your iTunes or Google Play account to your Sensor Tower account.
You can also get Apple Analytics data by connecting your iTunes account. Mobile Action offers app developers a lot of great free tools. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install?
However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases.
There are to places where the overwhelming majority of mobile users are downloading apps. Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want.
First, you should understand what types of apps are being downloaded the most. Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition.
As I just said, the mobile app industry is highly competitive. But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year.
More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store. We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store.
We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Nevertheless, both figures are impressive. But still, remember to lift your head high, breathe in some fresh air, and forget about technology from time to time.
You must be logged in to post a comment. Table of Contents. There will be billion apps to be downloaded in Social media mobile apps are the most used app category. Telegram was the most downloaded non-gaming mobile app in January Consumers spent 3.
Apps, Downloads, and Relevant Statistics 1. There were billion app downloads in Source: Statista Last year, an estimated billion app downloads occurred. Around billion apps will have been downloaded by There were more than million daily app downloads between — Mobile App Statistics for 6. Source: Statista People embraced the convenience of mobile internet access as soon as it was offered, and mobile app usage will only become more prominent with time. Source: The Manifest The majority of the apps that are used most fall into the social media category.
YouTube was the most popular app in , with a mobile audience reach of Source: Statista According to the app usage statistics , YouTube had a massive audience in September Spotify had nearly 9.
Source: Statista The most downloaded music and audio app in for Android users was Spotify, with over 9 million downloads, as per the app usage statistics for Android phones. Facebook was voted an essential mobile app in Q3 There is no official way to see the exact number of downloads of an app unless you use external resources.
Google Play does, however, give you an approximate number of downloads for each app available on the store. Launch the store app from your smartphone and look up the app you want to check. Tap on it when it appears in the search results, and it will take you to the download page. Sensor Tower is an external resource you can use to check how many times an app has been downloaded.
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